AI Insights · Timothy · January 2023
Top Educational Games on Android in the UK for Q4 2022
Reviewing the performance of leading educational games on Android in the UK during Q4 2022, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the educational games category on the Android platform in the United Kingdom saw notable performance metrics from the top five applications. Here's a closer look at their weekly downloads, revenue, and active users trends, based on data from Sensor Tower.
Reading Eggs - Learn to Read from Blake eLearning Pty Ltd showed a steady weekly revenue, peaking at approximately $7.7K in the week of December 19. Weekly downloads fluctuated, with a noticeable dip in early December, reaching around 1K, before slightly recovering to 2.1K by the end of the month. Active users saw a decline from 35.8K at the beginning of the quarter to just under 20.2K by mid-December, before ending the quarter at approximately 27.2K.
Lingokids - Play and Learn experienced relatively stable weekly revenue, with a peak of $2K in the final week of December. Downloads varied throughout the quarter, starting at 1.5K and reaching a high of 1.6K in the last week. Active users remained consistent, ending the quarter slightly higher at 4.7K.
Kiddopia - Kids Learning Games from Kiddopia Inc. saw a steady increase in weekly revenue, peaking at approximately $1.5K in the week of December 19. Downloads showed an upward trend mid-quarter, reaching 2.2K in the week of October 24, while active users consistently remained around 21K to 24K, ending the quarter at 24.1K.
DoodleMath: Elementary Math by Discovery Education Europe Limited had a modest weekly revenue, peaking at approximately $906 in late October. Weekly downloads saw a peak of 1.3K at the start of the quarter but declined to 423 by the end of December.
Sago Mini School (Kids 2-5) from Play Piknik showed revenue peaking at $688 in late November. Downloads fluctuated, hitting a high of 2.1K in the final week of December. Active users showed a significant rise towards the end of the quarter, peaking at 3.9K in the last week.
For more detailed insights and trends, visit Sensor Tower.